More on Organic Reach – Facebook vs Google+

A few weeks ago I wrote a blog comparing Organic reach on Facebook vs Google+. As you might imagine, it’s a hot topic for all of us marketing types and business page owners. Since the beginning of the month, I’ve tried to do a variety of tests to see how I could have greater results in terms of reach.

Facebook First

First let’s look at Facebook reach over the course of the month of April 2014. Incidentally, I have just over 330 “fans” on that page at present.

Facebook Reach for April 2014

It’s not been that bad really. I continue to post at least once a day – sometimes morning and evening. Most of my “fans” are on later on in the evening – say 9 or 10pm (UK time).

Looking at the graphic, you can see a few other times this month I managed some spikes in organic reach on my posts, but overall, nothing has compared to the Revenge post on Sunday April 6th.

Here is more detailed info on that specific, Revenge post and how it has faired over April on Facebook.

Facebook insights: Stats on Revenge Post

By Facebook standards, at least for this page, it’s had a good response rate. One I am quite happy with to be honest. Nine comments is very good (half of them are my replies though).

Now Onto Google+

So that is Facebook – let’s look at the Revenge post on Google+. What strikes me first is the amount of page views the picture has had on Google Plus. It’s a staggering 106,000. My followers have doubled in April. It continues to get likes/comments etc – daily – pretty much.

Views of Revenge post on Google Plus - now oever 106,000

The Ripples also tell quite an “engagement” story. The public and private shares have been vast – as you can see (263 shares in total – compared with 1 on Facebook – and that was mine to my own timeline!!)

Ripples from Revenge post on Google Plus

 

Finally let’s look at the other types of engagement on the post compared to Facebook’s 9 comments…Over fifteen hundred plus ones? 236 comments? “Ghost town” anyone? Hardly.

Google Plus - +1s, shares and comments

I am the first one to admit this, in some respects, is a case of quantity over quality. Some of the comments were spammy, pointless, ridiculous – etc.

But regardless, if Google looks to social signals around the web, in particular it’s own “social layer”, then this large quantity of engagement levels (the plus ones, comments and shares) will almost definitely give soyouvebeendumped.com a boost in the right direction. I believe so anyway.

Facebook vs Google+

For me personally, this whole experience has made me work harder at trying to create cool engaging content – especially memes – to promote the site on both platforms. I’ve been trying to re-create the magic which, thus far, is not happening. . . YET.

There has been a lot of negative talk about Google+ this week – due to one of its main guys departing Google, but I am still of the opinion that it’s necessary to be there if you run a business where people search Google to find your product or services.

I believe they have invested too much time and energy into the “Platform”, and integrated with all of their services, to have it fade away like some of its predecessors.

As a social media trainer in Glasgow, particularly passionate about Google Plus, I would say that, wouldn’t it? Only time will tell if my bet is right…If you want some Google+ training please call me on 0141 416 1492 – or contact me via any of the social media platforms at the top of this site.

Here are few other relevant links for further reading…

Comparing Reach: A Battle Between Facebook vs Google+

It’s a sunny Sunday evening and I went out today to do my 5×50 Challenge walk. On it, like most days, I took many pictures – some of which I get posted on my Instagram account.

When I came home, I thought I’d do an experiment to compare reach and engagement levels between Facebook vs Google+.

So I fired up PicMonkey (for the first time ever), and decided to make a “picture-quote” to share on SYBD (soyouvebeendumped.com) from one of today’s spring-like images.

I posted the following image on SYBD’s Facebook and Google+ Business pages – with slightly different copy on each. It’s now some hours later, and there’s already staggering differences in reach and engagement on both platforms.

First of all, here is the picture itself. (Taken at Richmond Park in Glasgow’s East End, incidentally).

George Herbert - Living Well Is the Best Revenge.

So first it was placed on So You’ve Been Dumped’s Facebook Page (4:38pm). On the post, I added a bit of text that told the story of “why” I picked this particular quote.

In this case, the picture was posted without a link to the SYBD blog. I only encouraged people to Like/Comment/Share (which I don’t do nearly often enough).

SYBD Facebook Post - Living Well is Best Revenge
There have been two comments in the past few hours, but what’s interesting is that even with this two comments the Organic Reach is only to 34 (see bottom of screen grab). FYI: The third comment was me replying to the two comments.

Facebook Organic Reach
Ok, yes, these days, that’s not so bad for the Organic Reach on Facebook. Like most people’s Facebook page, it’s been hit by the Dec 3, 2013 “Edgerank” changes, so I’ve been having to do whatever I can to boost its natural reach, (to avoid having to pay for it).

I’ve managed to have TWO posts that actually did get quite far reaching (well beyond my 326 “fans”) in the past few weeks. See recent “Reach” below.

SYBD - Facebook Organic Reach Mar/Apr 2014

THAT WAS FACEBOOK, BUT WHAT ABOUT GOOGLE PLUS?

So that’s all fine, nothing too earth shattering there, is there? But what I did find staggering was the same post on Google+ (slightly different wording and link to the SYBD blog this time) has fared so much better (it’s been up less than TWO hours now). It was posted at 5:58 pm.

google+sybd-engagement
It’s a bit hard to read the number at the bottom of the picture, so let me add a clearer grab for you…

1133-views of picture on Google+
Over a thousand views and it’s been up less time than Facebook.

Not only that, it’s had WAY MORE ENGAGEMENT – in both plus ones and comments (even shares)

Almost 30 +1s in just a few hours
Again this post, at the time of writing this blog, has only been up two hours on Google+. Already the engagement/reach levels are far superior to what is essentially the same post on Facebook.

There’s been even more since I uploaded this screengrab so goodness knows where it will be by the time you read this…(Click the images to check – I’ve linked them to the original posts).

GET TO GRIPS WITH GOOGLE+

This is why I suggest that if people are new to Social Media, and are nowhere yet, “start with Google+”.

Yes it gets a “bad rap” with people saying it’s a “ghost town” or “no one is there” but haven’t I just proved that’s BULLS*T?

If your content is worth engaging with,  you too can have success on Google+. Not everyone shares my view and that’s 100% fine. If you don’t understand Google+ but want some training on setting up a Google+ business then get in touch via one of the social media channels above today or email me my name at theanewcomb.co.uk.

NOTE: Admittedly, I will have to wait a day or two to see IF / HOW it converted any traffic to soyouvebeendumped.com. But I am still encouraged by the G+ results just the same. Aren’t you?

UPDATE: Now that I’ve posted this, it’s 1544 views and  almost 40 plus ones. Oh and did I mention we only have 47 followers on Google+?

I can only imagine where it will be tomorrow – watch this space…

MONDAY MORNING UPDATE:

Thought I’d share one more  update on this experiment between Facebook and G+. First it’s Facebook again – which has marginally improved since yesterday. It has now been seen by a whopping 44 people!

There has been no more engagement on the post.
SYBD Facebook post Monday AM

Meanwhile the story on Google Plus is altogether rather different. The post has now had nearly 1000 plus ones. 148 had shared it by 9:17am this morning and 136 comments have been left. SYBD's Google+ Revenge post goes viral. I just checked the current number of “Views” on the Google Plus post and it’s 46,713 by 9:41am.

Still think Google+ is a ghost town? Think again….

How Can I Help Your Business?

So often we’re trying to sell our goods and services in an almost-broadcast fashion, (“look at me” or “how great my product or service is”) instead of simply asking “How can I help your business?”

So today, I thought I’d blog about some ways that I can help your business. Some of this is more relevant to those in Scotland, but not necessarily all of it. Read on.

A FREE LINKEDIN TALK – NOV 14 & 15

Lately I’ve been very busy working on a (FREE) talk for New Start Scotland called “25 Tips to Rock Linkedin”. There are so many tips that I’ve come across, it could easily have been 100 or 1000  tips – but as it’s just a 45-minute talk, I’ll have be brief, or at least more succinct.

One tip, that I have just written down on my mind-map, is to make your profile customer/client-focused and not CV-focused. That simple line I read in an article made me stop and think about my own profile.

In other words, don’t just list all that you’ve done, or can do, but show how you might be able to help anyone who takes the time to read your profile.

Hmmm, I am sensing a profile-re-write on my cards real soon…What about you?

Here is more info on all of the fantastic workshops at New Start Scotland and you can get your FREE tickets to the event here. I am going to see as many of the workshops as I can myself! I am a bit of a workshop-junkie it seems.

ONE TO ONE LINKEDIN TRAINING!

Today, I have the pleasure of delivering some one-to-one Linkedin training to a very experienced photographer. Though I do a lot of training on the group level, most often for Business Gateway, there is something super special about sitting down and giving all your attention, focus and experience to just one person. A sort of bespoke training that suits their business.

So if you are in the market for some 1-2-1 social media training to promote your business, then please don’t hesitate to get in touch (most of my details are up at the top right)

NETWORKING @ 29

Free Wine - Networking @ 29As many of you who are connected to me on Linkedin, Facebook, Google+ or Twitter will know, I’ve started running a super-informal, social networking night at 29 Private Members Club Glasgow each month.

This month will be our second event is Google-related, and it’s taking place on 30th October from 6pm.

These nights are open to anyone – whether you’re utilizing social media for business or not. It’s really about meeting new people in a relaxed environment. After all, people do business with people they like, or put another way “people buy people”. So though you may not need networking / contacts at present, in this current climate, you never know when you might!

I’ve picked some great speakers to speak at the event. Matthew Marley, from Zen, will talk Google+, Brian Tait from Aillum about Analytics, and Mark Hunter from Postable on YouTube). Talks are 10 minutes each and aim to have you leaving with a few “take-aways” (well, if you’re on the three of these platforms).

Again, don’t worry, if you’re not, you can still come along and have a nice time, meeting some interesting people. RSVP on the 29 Glasgow LinkedIn business page (if you’re on LI). You can also Tweet me  or find my Networking @ 29 post on Google+. Or you can email me – thea (@) theanewcomb.co.uk to express your interest. So many options to chose from there! Just do whatever suits you!

Finally, if you can’t make the event, you can follow all the action on Twitter #29Socially! It’s October 30th from 6-8pm (but if last month is to go by, we’ll likely be there much longer!)

HELPING YOUR BUSINESS

So that’s just a few, simple, FREE (or cheap) ways in which I can help YOUR business…Namely by a FREE LinkedIn talk at New Start Scotland in November (14 & 15), by an informal Networking @ 29 night (Oct 30), and finally by some bespoke One-to-One Training – at your convenience – just for you – whoever you are, wherever you are!

Incidentally training can be done over Skype or Google Hangout if you’re outwith the Central Belt of Scotland.

Facebook-Free for October

And so begins another, potentially, life-changing month…

Thea Newcomb off FacebookRecently, I’ve come across a few articles about Facebook that have made me think about the time spent on there. You know what I mean, standing in line at the bank or the grocery story, on public transport, when out for a meal and your friend (or whoever) nips off to the loo, etc – what’s the first thing we do? We pull out those phones and scan the news feed to see what everyone else is doing!

Facebook Fatigue

First off, let me start by saying that I have a love/loathe sort of relationship with the platform to begin with. How I feel about it usually is determined by how I am feeling in general.

More often than not, I think FB can be a tedious, draining, boring, narcissistic sort of place. Of course, it can also be fun, funny, interesting, stimulating and altruistic in equal measure. It can be wonderful to see what your family and real friends are up to. It allows us to share, virtually, those weddings, parties, holidays, new babies, pets, or first days of school (yawn),…With people in far flung places around the world.

Last week though, an old friend shared an Onion article about the Facebook Version of a Marriage Going Great that did strike a cord in me. It’s like we all have Facebook versions of our lives. Makes sense really doesn’t it? From the sidelines it can be isolating to witness these sorts of things.

There was another one from the Economist, Facebook is Bad For You – Get a Life. Both of these pieces have been on my mind. Frankly, it’s good to know I am not the only with these sorts of feelings for ole FB.

As I’ve been contemplating how to better use my time, I figured there are so many more things I can be doing with it than spectating on what everyone else is doing – for an hour or two a day.

My aim this month then will be to work harder (especially at building my new business!), read more books (not just social media books either), be more social, face-to-face, with my friends/colleagues/associates and of course exercise more. Well, that’s the plan at any rate.

There is one caveat, I will need to continue with one or two Facebook pages that I run, like So You’ve Been Dumped Stories, but most of these can be done via 3rd party apps such as Sprout Social or HootSuite…

FIND ME ON GOOGLE+

I attended a HootUp last week in Glasgow and after it, a few associates and I were talking about the difference between Facebook and Google+. To me, it’s like Facebook is a Frat party with your friends. It’s kinda fun at times, but there can be a lot of noise and mostly it’s just a lot of egos flying around.

Google+, on the other hand, is a like a really cool dinner party with loads of interesting people that you don’t really know – but who you want to know.

The posts tend to be informational, engaging, high caliber/quality, creative, etc. In a nutshell – a joy. And you know what? I’ve never once logged of Google+ scoffing. No narcissism to be found (amongst my circles anyway).

So yeah that’s where you’ll find me. Google+ or Linkedin of course. (see links top right to connect with me there)…

OUR NETWORKING @ 29 EVENT

Oh yeah, speaking of which – two things to report  did I happen to mention that 1) I’m doing  FREE talk –  “25 Tips to Rock Linkedin” at New Start Scotland (November 14 & 15)  and 2) our next Networking @ 29 Event is about Google on October 30th?

We’ve got three, esteemed speakers lined up We have: +Matthew Marley  (from Zen) to talk about Google+! This guy has more people who’ve circled him than anyone I actually know in my circles! Kudos! +Mark Hunter (from Postable) to talk YouTube – he’s created over 700 videos – so man this guy knows his stuff! +Brian Tait  (from Aillum) is an expert who will tells us what to look for in our damn, confounded Analytics! “Not Provided”? @$%#$ – WTF! 🙂

Find the full run down for the event on my Google+ profile! You can find the link to 29’s Linkedin Business page there too!

Well, “Hello Facebook-Free October” – here we go! Let’s do this!