Linkedin Perceptions Across Scotland

Linkedin Love

If you have ever met me, or read anything I’ve ever written here or on Social Media, you’ll know that I love Linkedin. (Well most of the time. Except when people are posting lame stuff that at best belongs on Facebook, but that’s a topic for another day.)

“Linkedin is the de facto place for business people globally to connect with one another, to find jobs, to look for employees, and increasingly to consume content” – said by “David”, on a video on AOL SEE: LinkedIn just moved into a new skyscraper in San Francisco and the offices are unlike anything we’ve ever seen before

New Linkedin rooftop SF
Pic: Tony Chung, Linkedin, Click to view this and many more on AOL

It’s been a busy month or two training in Glasgow, Lanarkshire, Edinburgh. Aberdeen, Campbeltown and before that Uist. Most recently was some “Digital Boost” training in Kirkwall, the Orkney Islands. Each audience is a little different. There are some things however that are universal. This post will talk about the similarities and the differences I’ve been encountering as I’ve been traveling the length and breadth of Scotland delivering some “Digital Boost” courses.

Social Media Training - Benbecula Uist

Regional Variations of LIKEDIN IN SCOTLAND

What is most interesting to me about doing all of these courses are the regional variations. What do I mean by that? Well, on Uist, a few weeks ago, the group of delegates on my “Advanced Social Media” course (pictured above) were very interested in learning more about Linkedin, and how they could utilise it to grow their network and promote their businesses.

Earlier this week, however, on Orkney it was a case of Linkedin was perceived to be a place for “boring suits”. I am not sure how Linkedin will go about changing that perception or if it will even try. Last month, as I previously blogged about, I trained students across Scotland in it. So students are now starting to see its merits. They’ve lowered the age to join Linkedin to 14!

Another person on one of my Glasgow, Business Gateway  training courses also had the perception of Linkedin not being relevant for her business. The girl was a dog walker. Really? Not relevant? “Who runs businesses?” I asked? People. People run businesses. People have dogs. People who work and run businesses would need her services!

So yeah, it’s time that Scotland woke up and changed some of its perceptions. Linkedin is useful and not really just “a bunch of boring suits”.

Frankly, I am neither boring or a suit, and I am active on Linkedin daily.

What I Do on Linkedin, Daily? I:

  • post pictures – some I’ve taken, some I find, and some I actually create in picmonkey or canva
  • ask for advice, feedback or recommendations from my network
  • add new connections to my network
  • share helpful, interesting, relevant content I source or share other people’s content or posts
  • message, congratulate or like my connections activities on Linkedin
  • offer tips on how to use it
  • write/publish updates and long form blog posts
  • respond to people’s postings, questions,  comments – basically have conversations

How much time does all that take?

Another question I get is how much time does all of this take. The main complaint that all business I train seem to have is the time factor. There are not enough hours in the day to run our businesses, keep our books, market our business, etc. I know. I get that. The amount of time I can spend on Linkedin might be a few minutes or it could be hours.

The fact is today, pretty much EVERY BUSINESS has to be somewhere online. You don’t have to be on every channel but you need to be somewhere.

Pick one and “own it”. By that I mean do it well. Make sure it’s where your customers actually are. If you’re target demographic is tweens – then you will want to be on SnapChat or Instagram – probably not Linkedin. So before embarking on setting up any Social Media channels – make sure you know who you’re marketing to and where they are online.

Use Tools

I often advise people use a tool like HootSuite to schedule posts across the week, but I haven’t always done that myself, for Linkedin anyway.  I have for Twitter for years…

Use tools like HootSuite to schedule Linkedin posts

Only recently did I think it would be good to start to schedule my posts on Linkedin, in addition to some of my “of the moment posts”. Using tools will allow you to schedule posts across the week consistently – should you choose.

Tap Into Your Network

Picture of Calmac Ferry - Thea Newcomb 2004How do I use my network? Well, this morning I was booked to deliver some more training in Bute. I’ve never been to Bute, so one of the first places I went was to Linkedin to ask my network for advice on how to get there (specifically should I take my car on the ferry) and where to stay once I get to Rothesay.

Sure I could “Google it” – but I like to hear from my own network, whom I trust to share their feedback. When it comes to online success, it’s “trust” that is the name of the game. People do business with people they “know, like and trust” – so you need to use your Social Media activities to build it. Linkedin, in my opinion, is a great place to do just that.

If you need some help with Linkedin, then feel free to get in touch. Connect with me there or tweet me!

Another area that most regions seem to be interested in is blogging. After Linkedin, that’s arguably my next favourite training to deliver…Perhaps blog about blogging next time! Until then….

Linkedin Across Scotland 2016


It seems that 2016 has kicked off with a ton of varied Linkedin training for me. It’s taking me from Ayr all the way up to Aberdeen and honestly I can’t wait. Though it’s not the sexiest of all the social media platforms it is actually the one that benefits me most in all of my businesses, so I can’t help but be excited about teaching the merits to other SMEs.

Last month I was invited down to the Ayrshire Business Woman’s AGM. I gave three 20-minute lightning fast Linkedin sessions to the ladies there. It was a blast. I thoroughly enjoyed myself and got some flowers and a lovely meal in return.


Linkedin Training - Business Gateway

This month I covered for Stephen Whitelaw at Hillington for Business Gateway. I love doing that course so was grateful when I was asked to cover it for him. We had a good group of people across many sectors so the engagement in the room was fantastic. The delegates can make or break the course for me (and I suppose I for them). I highly encourage anyone in Scotland and in business to take advantage of the FREE courses that Business Gateway provides. If not my classes than my many colleagues who deliver training across the entire country.


What’s different about this month is that I’ve been asked to speak at four Scottish universities to teach some CMI students about the merits of Linkedin now too.

The first university, of the four, that I have visited was Paisley. It’s been a long time since I was on the Paisley UWS campus and boy, has it changed!

What was interesting for me was hearing from these graduates about what they’re hoping to achieve from the platform.  Many are looking for their first jobs or internships and they’re just at the beginning of building their networks and getting endorsements and recommendations.

Linkedin is the perfect place for all those goals – jobs, internships, endorsements, recommendations and building a network.

In addition to the Business Gateway training, in Hillington, and the various universities in Scotland, I’ve also been delivering some one to one training with SMEs, across Lanarkshire. That is fast becoming one of my favourite types of training because I can sit with the individual companies and work on their personal strategies. There are a few more companies to receive the one-to-one (or two) training this month and I for one couldn’t be happier.

So if you need some help with getting to grips with Linkedin – feel free to reach out to me on 0141 416 1492 or leave a comment on the board and I’ll come back to you. Otherwise do sign up for the Linkedin course that Business Gateway offers. It probably woo’t be me but I am sure it will be invaluable to you just the same!

Put Your Contact Details on Linkedin

Linkedin Training

It’s not the most sexy social media channel, I’ll grant you, but I love Linkedin. I use the site daily, why? Well, I’ve made amazing connections, scored a funded trip to Cannes, and recruited more than a dozen people to my Younique team – all through using it.

This month and next, I have the benefit of delivering several Linkedin training courses across across Scotland from Ayrshire to Aberdeen. Some of the audiences will be students and some SME (Small to Medium Enterprises). Some of the information will be tailored and some will be general – aimed at anyone who is on linkedin.

It’s among my favourite courses to teach so I update presentation regularly. Today I decided to take a survey of my own connections to see how many had actually put their contact details in. Many of whom had not made the effort.

Linkedin is a Professional Network

Because Linkedin is a professional network, you’re more than likely on there (if you are on there and you should be on there) to get work, get customers or recruit talent. If you don’t take the time to fill out your profile with your various details – website, phone number, email address – then you may be missing out on some warm leads.

Are your relevant details on Linkedin?

Of those connections that I surveyed, less than half had put in their phone number. You have the options to have it public or available to just your connections. If you don’t want to give your mobile then do what I do and invest in a SkypeIn number. I have an 0141 number for the UK and a silicon valley 408 number for the USA (all for the price of a pub meal each month). It’s so worth it.

Add your website details to linkedinFew connections had take the time to put in their website/s information. Many when they did, just left “Company Website”, “Personal Website”, “Portfolio” or “Blog”.

Most of us have some website that we can put and therefor potentially drive traffic to – even if that’s a social media channel.

To edit these details – edit your profile, go to your contact details and where the website details are select the option called ‘Other’. It will then allow you to type in the name of your various websites. It’s good for SEO so be sure to do that.

In summary, if you’re on Linkedin now, then please go and check what contact details are available in your profile. Make sure you’re giving a profile viewer a variety of options to reach out to connect with and do business with you or you may be missing out!

You’re welcome.

The Business of Being Social

I’m down to the last few, full days of training for 2013. I’ve worked really hard the past few months, so that I could make a concerted effort to take a good deal of time off over the holidays. The majority of November’s work was delivered to Business Gateway delegates. Some  courses took place in the Glasgow Chamber too, but most of the work was BG work in Ayrshire, Renfrewshire, Lanarkshire and West Dunbartonshire.

Twitter Feedback form for Thea NewcombAttendees tend to come from newer businesses based in Central Scotland. Their levels of knowledge span from someone with absolutely no social media experience whatsoever, to those who were doing it already, but interested to determine if what they are doing is right. The rest are often somewhere in between.

It’s always a learning experience to deliver these courses, and I find that “every day is a school day” – even for me, the trainer!

It’s always interesting to hear their perceptions of Social Media, and their experience with it. And then to see how those perceptions change by the end of the course.

I take a keen interest in the feedback forms and am often delighted by their responses (such as the one pictured above).


For those interested in LinkedIn, I delivered two one-hour workshops at New Start Scotland. As a few people asked for the slides, I decided to convert the talk into a blog 25 Tips to Rock LinkedIn over on my Glatitude Training website. Please read it and share any tips you might have of LI too!

What I find staggering is that when I add up all the places I trained last month, the figure of attendees coming from these Scottish businesses comes to well-over two hundred. The number of classes that I’m now delivering is up to nine – ranging from eBusiness courses, a “get your first website/blog” course, up to five, new, Social Media courses which I’ve just started to deliver over the past two months.

It’s definitely helping me to hone skills as a trainer in front of groups. Ironically, I set up my new company to deliver one-to-one social media tuition and I’ve had no time to do so as I’ve been busy doing group courses. The advantage of being an SME is flexibility so no complaints from me!


Speaking of flexibility, the other morning at the New Media Breakfast in 29 Glasgow, I had the wonderful opportunity to be a part of a panel along side Kyle Murdoch, Derek Howe from FatBuzz, as well as my friend Brian Canavan from Aperture Marketing. It was a spur-of-the-moment take on social media, with some tips, best practices and recommendations for 2014. I suggested people who need to find content for their blogs or social media platforms use a tool called Spundge. I sort of liken Spundge to Pinterest but for content. So instead of pinning it on a “board” like on Pinterest, you would save any content (articles, videos, pictures) to a Spundge “Notebook”.

You can join me on Spundge or follow my pins on Pinterest. I’ll happily follow any interesting notebooks or boards you’ve got going on either platform!


If you could only pick one Social Networking platform to promote your business on – what would it be? It’s tough to decide on only one. If a business were starting out right now and not on anything, my first suggestion would be Google+ especially for those businesses who are reliant on being found in Google (which is most of us).

What’s your favourite or your suggested channel?


Training: Facebook, Trading Online & Linkedin…

With regards to training, this week, and next, are among my busiest of the entire year!

Tomorrow morning it’s a session with some SMEs – showing them how Facebook can work for small business (and how, as a business page owner, it doesn’t always work like you’d hope).

Then, a wee break, and it’s class number three of the Trading Online class for on behalf of Business Gateway in Renfrewshire (for NSDesign).


Night shot of Business Gateway Clydebank Titan BuildingAlready, yesterday was the SEO class out in Clydebank for Business Gateway West Dunbartonshire.

I just love this Business Gateway SEO class (called Improve Your Search Engine Rankings) because 1) it’s an exciting-but-constantly-changing-and-evolving field, so you have to be on your toes and 2) Because it’s incredibly empowering to be in control over some of these (on page, at least) aspects of your own website…

Those things can, in return, then have a direct result to your success in the SERPS (Search Engine Results Page – usually on Google).

Frankly, I learn a lot every week on the subject of Search Engine Optimisation. While I am the first to admit that I have some great people who know (way) more about it than I do (and who help me often, e.g Brian Tait from Aillum) – at least I tend to know more than the people I am training which is the main thing.

Thea Newcomb on Linkedin since 2008NEW START SCOTLAND

As if all of this were not enough – on Thursday and Friday it’s New Start Scotland. I’ve spent days writing this Linkedin presentation…aimed at the “newbies” (or new starts) of business.

Though I hope to have a tip or two for the more veteran Linkedin user. I decided yesterday to really keep it more basic. I felt like I was trying too hard to impress and it just ended up stressing me out. The presentation is not finished, so maybe I will look for a few zingers to throw in there as nifty tips for more advanced users out there.

While researching the New Start talk, I came across this link about how “creepy” Linkedin is. It did make me chuckle…I have to admit. I hadn’t really thought of it that way but it kinda is…

LinkedIn: The Creepiest Social Network

LinkedIn: The Creepiest Social NetworkNovember 10, 2013 · Interactually · Written by David Veldt This is a post I’ve been wanting to write for a while. In fact, it stems from something I noticed way back in August of last year. After digging for answers and even a couple attempts at contacting their customer support, I’ve concluded that LinkedIn is by far the creepiest social network. The primary reasons LinkedIn is the mustached, trench coat and wire frame glasses wearing mouth breather of the internet are the “People You May…
Open this article

Well I really had better get back to the Facebook Keynote presentation (on behalf of Postable) and the Linkedin prezi too. Although I know it’s best not to wish your time away – there is something about these next two-super-busy weeks that makes me long for Thanksgiving. I’m taking the day off by the way. I may not celebrate it in the “traditional way” (well for starters I am vegetarian now), but I do always try to take it off and find myself a bit of Pumpkin pie….Roll on Thanksgiving…

PS: Want FREE Tickets for New Start Scotland? Info about the New Start Workshops are here. My talk is around 1:30 or so each day (1:45?). If last year’s talk is anything to go by though, I recommend getting there early and into the front to hear and see best. This goes not just for my talk but any talk you may be attending.


  1. “LinkedIn: The Creepiest Social Network” · David Veldt · Nov. 10, 2013 · Interactually