It’s not the most sexy social media channel, I’ll grant you, but I love Linkedin. I use the site daily, why? Well, I’ve made amazing connections, scored a funded trip to Cannes, and recruited more than a dozen people to my Younique team – all through using it.
This month and next, I have the benefit of delivering several Linkedin training courses across across Scotland from Ayrshire to Aberdeen. Some of the audiences will be students and some SME (Small to Medium Enterprises). Some of the information will be tailored and some will be general – aimed at anyone who is on linkedin.
It’s among my favourite courses to teach so I update presentation regularly. Today I decided to take a survey of my own connections to see how many had actually put their contact details in. Many of whom had not made the effort.
Linkedin is a Professional Network
Because Linkedin is a professional network, you’re more than likely on there (if you are on there and you should be on there) to get work, get customers or recruit talent. If you don’t take the time to fill out your profile with your various details – website, phone number, email address – then you may be missing out on some warm leads.
Of those connections that I surveyed, less than half had put in their phone number. You have the options to have it public or available to just your connections. If you don’t want to give your mobile then do what I do and invest in a SkypeIn number. I have an 0141 number for the UK and a silicon valley 408 number for the USA (all for the price of a pub meal each month). It’s so worth it.
Few connections had take the time to put in their website/s information. Many when they did, just left “Company Website”, “Personal Website”, “Portfolio” or “Blog”.
Most of us have some website that we can put and therefor potentially drive traffic to – even if that’s a social media channel.
To edit these details – edit your profile, go to your contact details and where the website details are select the option called ‘Other’. It will then allow you to type in the name of your various websites. It’s good for SEO so be sure to do that.
In summary, if you’re on Linkedin now, then please go and check what contact details are available in your profile. Make sure you’re giving a profile viewer a variety of options to reach out to connect with and do business with you or you may be missing out!