Working Digital – Day One

Yesterday it was great to see the culmination of months and months of behind-the-scenes-work from Gary and Colin at NSDesign. Though always on the periphery of the actual planning of the event, I still felt a part of the Working Digital process. So it was really fantastic to be there as they kicked off the event.

After Gary’s initial intro, he handed over to Social Media “guru and Author” Eric Qualman – who wrote Socialnomics (which sits above my desk where I now type), and his latest Digital Leader. – speaking via a selfie video in Boston.

To say this guy was hyperactive would be an understatement to the Nth degree (and I thought Gary talked fast). But in any event, it was a testament to Gary that he managed to attach such a big social media name to his west of Scotland event!

Gary Ennis, Mike Stevenson Working Digital Sept 2013Up next, in the flesh was another uber-enthusiastic speaker Mike Stevenson from Thinktastic. Along with Gary two years back, I had seen Mike talk in Edinburgh at an event. Though I couldn’t have told you what he said back then, I have always remembered the FEELING that I had after his event. That feeling was of positivity. Something that he pointed out (and I tend to agree with) – that Scotland can be sorely lacking in at times.

I personally have found, in twenty-one-plus-years here that if you ask a Scot how they’re doing, invariably the most common answer is always, “Not bad”. As a predominantly positive person, that comment has always irked me, just a little. When I hear it, I tend to retort “So pretty good then?”…It’s all about the spin.

I believe some people in the room (and on Twitter) took Mike’s comments about Scotland in a slightly negative way – which was unfortunate (and only serves to prove his point). Among my favorite quotes in the world is “perspective is a mirror not a fact”.

My sentiment is “never take offense”. I believe it was Gandi that said “be the change you wish to see in the world” (though some people dispute that it was Gandi who said it). Mike is living that ethos and the world’s a better place for people like him. Positivity is contagious and unfortunately so is negativity. So surround yourself with the type of people you wish to be like. Sorry, I digress….I know.

Mike’s presentation was without slides (how old school!) and veered more to “painting pictures” in our minds. He urged us to do things “better, faster, easier” and in a “more fun” way. He also recommended that in the next 24-hours we take some sort of action toward achieving a goal. I’ve been following that advice already, and am now researching journal (diary) manufactures for some branded So You’ve Been Dumped ones. Wish me luck.

Won’t be making it down to Working Digital today but maybe tomorrow. For now, I will follow the hashtags #AskTheExpert and #WorkingDigital and the Working Digital Online content too. How about you?

LinkedIn Socially Event at 29 Glasgow

Really excited for this Thursday’s ‘Linkedin Socially’ event at  29 Private Members ClubSoup and Bread on 29 Glasgow Roof Terrace in Glasgow. A few months back, I’d run into 29’s Natasha Michie & Michael Robertson at a Y.E.S. networking event, and we got to talking about how we all have so many “online connections” that it would be great to meet more of them offline. I know that, for me personally, there are many I’ve “met” (read: connected with) online, but never face-to-face. So on that evening, we decided, as Nike famously said to “Just Do It”. It’s taken months to get here, but we’re finally ready to host it this Thursday, Sept 5, from 6pm.

This is networking event is primarily aimed at 29’s own membership (for whom the event is FREE), but of course, it’s open to the public (for a mere five pounds – paid for in advance) as well. It should be a great mix of people.

On the night I’ll be one of three, female speakers (that wasn’t deliberate it just happened that way) – giving short, ten minutes or so, talks on various aspects about Linkedin.

Linkedin Socially Flier - Sept 5The first will be Lesley Wood (Owner at LMW Consulting). Lesley is a long-time friend and former colleague who will talk about some of the basic know-hows of LI.

Then it will be myself – dealing specifically with contacts/connections (ways to connect, etiquette and what to do with them once you have them).

We’ll round off with Emer O’Leary, who’s based on the East Coast, but originally from Ireland (so quite the International flavor to the evening!).

I first came across Emer when I stumbled on one of her Social Sorted blog posts earlier in the year. As Emer writes so often about Linkedin, I simply knew that I had to reach out and see if she was interested in speaking at our event. Thankfully she was. Plus, it just so happens that Emer is one of the very people I’ve connected to online, but yet to meet offline, so really looking forward to the event for that reason too!

To be honest, it wasn’t my desire to speak at the event, as it would be much more relaxing not to, but given the fact I have just set up my own training company (delivering bespoke, one to one, WordPress and Social Media training), it would be rather foolish not to! Right? Right.

While I am being honest, I have to admit that I am a bit nervous about delivering a talk on Linkedin, as a subject, especially amongst so many esteemed peers, but am pretty excited nonetheless.

So, again, between the three of us, we’ll be covering all kinds of Linkedin topics from the basic set up of a profile, tips, and etiquette right through to actual lead generation. There will be something for everyone – whether or not you’ve used Linkedin.

And, hey, if not, there’s always that “free drink on arrival”…which will appeal to most of you, no doubt!

If we’re not connected on Linkedin yet and you’d like to, then please feel free to do so (using the first icon above on top right).

NOTE: To RSVP you need to mail Natasha. Click the image of the flier to get her address. Hope to see you there!

WORKING DIGITAL

Will write again, hopefully tomorrow – after delivering Improve Your Search Engine Ranking for Business Gateway Renfrewshire (and NSDesign), as well as day one of the Working Digital event held by NSDesign in conjunction with East Ayrshire council. Join in at this five day event either online or in person.

New Training Website – Launching Soon

Well now that the company name has been chosen, the domain has been bought, a rough logo has been created, a new company website is soon to follow. . .but for now I thought I’d outline, in a bit more detail what Newcomb’s newco is really about.

NEED A BASIC WEBSITE?

wordpress logo - circle with blue WIn the West of Scotland? Do you want a simple, mobile friendly site, but don’t know where to start? Do you only have a small budget?

No problem…

Basically my core training product will be one-to-one WordPress in a Day – in Glasgow and the West.

I take someone who has absolutely no website experience (at all) and hold their hand as I walk them through setting up WP, adding pages, posts, and pictures too.

MY AIM?

For me, the key is to empower all of my clients to go away at the end of the day with a site they can feel confident in managing themselves. A client may still want to pay someone else to do it, but at least they won’t be held hostage to their site – unable to make even the most simple of changes to pictures and text. [If I had a dollar for every time I heard a horror story from a website owner who was, effectively, held to ransom by their web design company – I would be a millionaire today!]

SEO: SEARCH

Also on the day, I’ll be teaching basic Search Engine Optimization (SEO) essentials required to be found on the Internet (read: Google). Well talk about a few of the simple steps that factor into search rankings – on page of and off page optimization (basically the things you can do to get higher up in the likes of Google). Don’t worry I won’t make it too techie!

SOCIAL

Finally, the last part of the course will be spent covering some “best practices” of whatever social media channels would best suit the individual client. Some clients may want to be on a few different channels – while others may feel that one platform is enough. So this part of the training will be totally bespoke to each, individual client.

The channels I can help (correctly) set up and train on are: Twitter, Facebook, Google+, LinkedIn and Pinterest*. (You can find me on all of the above – see my social media icons to connect with me).

Note: Incidentally, I would advise customers start with one or two and do them really well – rather than be on all of them in less effective way.

I look forward to meeting and possibly training some of you soon!

PS: The company name will be unveiled when the logo has been signed off – watch this space! 🙂

My Favourite Shares on Social Media This Week

It’s late on a Sunday night (or technically Monday morning now) so I thought it was high time I wrote another, quick blog with some of the best things I’ve come across on social media this last week (or three…)

FOOTIE FAN?

I’ll start with one I watched this morning (now yesterday!) – when it was shared by my Facebook friend, Scottish singer/songwriter Roddy Hart. This video actually dates back to January, but this morning was the first I’ve seen of it, and, well, it made me laugh so hard, I had tears in my eyes,…so I thought it worthy of a share today.

Was that hilarious or what? As I say, I thought so (and heck, I don’t even like Football!) I should dedicate that video to my ole boss Gary @nsdesign – he loves (American) football, and would probably get a right kick out of it (knowing Gary he’s seen it already!)

MANY MAPS!

Another viral share that’s been making the rounds this weekend was both fun and educational.

40 Maps That Will Help You Make Sense of the World

40 Maps That Will Help You Make Sense of the WorldAugust 18, 2013 · TwistedSifter · Categories: ART, BEST OF, DESIGN, FUNNY, LISTS, NATURE/SPACE, SCI/TECH, STORIES, TRAVEL Tags: · facts, maps, world tour · Leave a Comment If you’re a visual learner like myself, then you know maps, charts and infographics can really help bring data and information to life. Maps can make a point resonate with readers and this collection aims to do just that. Hopefully some of these maps will surprise you and you’ll learn something new. A few are important to know, some… >>> Open this article

There were some great maps in this collection of 40. I personally liked the one about Mississippi. (Every time I write that word, or even say it, I spell it out in sing-song way – any fellow Americans will do it the same way, I suspect).

Moving on…

HELLO FACEBOOK YOU’RE MAKING US MISERABLE!

This next one is not humorous or entertaining – but it did catch my eye and resonate with me so I thought I’d include it here too. It’s about Facebook, the social media platform that I, personally, have a sort of love/hate sort of relationship with.

Though I am not in the same demographic as was surveyed here (late teens, early twenties), I do believe I agreed with its findings. None of the other social media platforms have the same affect as FB seems to have on me…

Get a life!

Get a life!August 16, 2013 · The Economist · Using the social network seems to make people more miserable THOSE who have resisted the urge to join Facebook will surely feel vindicated when they read the latest research. A study just published by the Public Library of Science, conducted by Ethan Kross of the University of Michigan and Philippe Verduyn of Leuven University in Belgium, has shown that the more someone uses Facebook, the less satisfied he is with life. Past investigations have found that using Facebook is associatedOpen this article

WORD!

wordpress logoAnyway, as I am in the process of setting up my new One Day, Basic WordPress website training aimed at SMEs who need a little hand-holding, I thought I’d leave you with an infographic showing its popularity.

It appears that one in three adults in the US have heard of WordPress (according to the #WCSF keynote I listened to last week) but for those of you who don’t know, it’s a Content Management System (CMS) for websites.

picture of top of WP infographic 2013Anyway so here is a great WP infographic that I came across – detailing some of its numbers. They have a staggering 59% of the marketshare for websites that use a CMS. Seems this blog right here is just one of 500,000 that get posted daily. Geez with that number how did you find this one? 🙂

They have a staggering future (see their “anticipated growth” section of this infographic!) And some of the biggest websites in the world utilize their platform.

WordPress 2013
August 9, 2013 · www.photoshopytutoriales.com

Open this article

Well that’s all I have time for this week. I’ve got some other blogs lined up with other types of social media finds – but that will need to be in a day or so. Until next time…

References:

  1. “40 Maps That Will Help You Make Sense of the World” · Aug. 18, 2013 · TwistedSifter
  2. “Get a life!” · Aug. 16, 2013 · The Economist
  3. “wordpress2013.jpg (JPEG Image, 700 × 5475 pixels)” · Aug. 9, 2013 · Www.photoshopytutoriales.com
  4. “”THE NFL : A Bad Lip Reading” — A Bad Lip Reading of the NFL” · badlipreading · Jan. 16, 2013 · YouTube

Geez! How Hard is Naming A New Company?

Well it’s been weeks of debating company names, but I think I’ve finally cracked that nut at last! I won’t reveal what it is just yet, but I will say it does sort of embody who I am, and what I stand for – well as much as a word can when it’s made up!

wordpress logoThe core of the new business is Basic WordPress Training – geared at people who need a bit of hand holding as they know next-to-nothing about things like domains, hosting and websites.

But there will be other things on a broader level that I can do under the new company’s banner too so it really needed to be an expansive name. I am not sure if I succeeded in that but quite a few people told me the name wasn’t actually that important. Funny, it FELT important to me!

When you’re naming your company – everyone seems to have an opinion on it which in turn can get quite confusing!

My 5 Quick Tips For Naming Your New (Small) Business:

1) write lots of words down  of the types of things you’ll be doing or words you like
2) say them out loud and get other people to say them out loud too (without hearing it)
3) after that – shortlist your contenders
4) check them out in Google to see what comes up when you search (in quotes)
5) check out the name at Companies House (if you’re in the UK)

You might want to do some Trademark searches while you’re at it – just in case!

Just Pick Something

Don’t over think it too much once you do. You’ll, no doubt, find people that like your name and people who don’t. That’s to be expected. I am sure when the word “Google” was first mooted as a contender – there were a few detractors. Now it’s a global brand!

Incidentally, my word is apparently one Google had once used, but no longer does…I had no idea about it until I was doing my research after I’d picked it! That can, I guess, be either a positive or negative omen. Time will tell huh?

My word doesn’t actually say what I’ll be doing – as some people feel it should. It just generates a bit of a good, positive feeling inside of me and that’s the main thing.

It’s late on a Sunday night so I shall close but leave you with the following bit of “Wisdom” – enjoy. It does remind me a bit of Wear Sunscreen but that’s no bad thing!

Wisdom From Beyond the 23rd Century

Wisdom From Beyond the 23rd CenturyAugust 2, 2013 · The Atlantic · A voice from the future gives a motivational speech on the importance of dance, veggies, and cereal. Paul Rosenfeld Aug 2 2013, 1:32 PM ET Tweet More “Stand up and dance,” commands the voice from the future, “oh and eat more cereal.” It’s not often that we receive motivation from “well after the 23rd century,” but in Sean Pecknold’s short film, a robotic voice gives us some very un-robotic advice. Besides dance and cereal, the voice from the future advises… Open this article (or click the ghetto blaster to view it!)

References:

  1. “Wisdom From Beyond the 23rd Century” · Paul Rosenfeld · Aug. 2, 2013 · The Atlantic