More on Organic Reach – Facebook vs Google+

A few weeks ago I wrote a blog comparing Organic reach on Facebook vs Google+. As you might imagine, it’s a hot topic for all of us marketing types and business page owners. Since the beginning of the month, I’ve tried to do a variety of tests to see how I could have greater results in terms of reach.

Facebook First

First let’s look at Facebook reach over the course of the month of April 2014. Incidentally, I have just over 330 “fans” on that page at present.

Facebook Reach for April 2014

It’s not been that bad really. I continue to post at least once a day – sometimes morning and evening. Most of my “fans” are on later on in the evening – say 9 or 10pm (UK time).

Looking at the graphic, you can see a few other times this month I managed some spikes in organic reach on my posts, but overall, nothing has compared to the Revenge post on Sunday April 6th.

Here is more detailed info on that specific, Revenge post and how it has faired over April on Facebook.

Facebook insights: Stats on Revenge Post

By Facebook standards, at least for this page, it’s had a good response rate. One I am quite happy with to be honest. Nine comments is very good (half of them are my replies though).

Now Onto Google+

So that is Facebook – let’s look at the Revenge post on Google+. What strikes me first is the amount of page views the picture has had on Google Plus. It’s a staggering 106,000. My followers have doubled in April. It continues to get likes/comments etc – daily – pretty much.

Views of Revenge post on Google Plus - now oever 106,000

The Ripples also tell quite an “engagement” story. The public and private shares have been vast – as you can see (263 shares in total – compared with 1 on Facebook – and that was mine to my own timeline!!)

Ripples from Revenge post on Google Plus

 

Finally let’s look at the other types of engagement on the post compared to Facebook’s 9 comments…Over fifteen hundred plus ones? 236 comments? “Ghost town” anyone? Hardly.

Google Plus - +1s, shares and comments

I am the first one to admit this, in some respects, is a case of quantity over quality. Some of the comments were spammy, pointless, ridiculous – etc.

But regardless, if Google looks to social signals around the web, in particular it’s own “social layer”, then this large quantity of engagement levels (the plus ones, comments and shares) will almost definitely give soyouvebeendumped.com a boost in the right direction. I believe so anyway.

Facebook vs Google+

For me personally, this whole experience has made me work harder at trying to create cool engaging content – especially memes – to promote the site on both platforms. I’ve been trying to re-create the magic which, thus far, is not happening. . . YET.

There has been a lot of negative talk about Google+ this week – due to one of its main guys departing Google, but I am still of the opinion that it’s necessary to be there if you run a business where people search Google to find your product or services.

I believe they have invested too much time and energy into the “Platform”, and integrated with all of their services, to have it fade away like some of its predecessors.

As a social media trainer in Glasgow, particularly passionate about Google Plus, I would say that, wouldn’t it? Only time will tell if my bet is right…If you want some Google+ training please call me on 0141 416 1492 – or contact me via any of the social media platforms at the top of this site.

Here are few other relevant links for further reading…

Comparing Reach: A Battle Between Facebook vs Google+

It’s a sunny Sunday evening and I went out today to do my 5×50 Challenge walk. On it, like most days, I took many pictures – some of which I get posted on my Instagram account.

When I came home, I thought I’d do an experiment to compare reach and engagement levels between Facebook vs Google+.

So I fired up PicMonkey (for the first time ever), and decided to make a “picture-quote” to share on SYBD (soyouvebeendumped.com) from one of today’s spring-like images.

I posted the following image on SYBD’s Facebook and Google+ Business pages – with slightly different copy on each. It’s now some hours later, and there’s already staggering differences in reach and engagement on both platforms.

First of all, here is the picture itself. (Taken at Richmond Park in Glasgow’s East End, incidentally).

George Herbert - Living Well Is the Best Revenge.

So first it was placed on So You’ve Been Dumped’s Facebook Page (4:38pm). On the post, I added a bit of text that told the story of “why” I picked this particular quote.

In this case, the picture was posted without a link to the SYBD blog. I only encouraged people to Like/Comment/Share (which I don’t do nearly often enough).

SYBD Facebook Post - Living Well is Best Revenge
There have been two comments in the past few hours, but what’s interesting is that even with this two comments the Organic Reach is only to 34 (see bottom of screen grab). FYI: The third comment was me replying to the two comments.

Facebook Organic Reach
Ok, yes, these days, that’s not so bad for the Organic Reach on Facebook. Like most people’s Facebook page, it’s been hit by the Dec 3, 2013 “Edgerank” changes, so I’ve been having to do whatever I can to boost its natural reach, (to avoid having to pay for it).

I’ve managed to have TWO posts that actually did get quite far reaching (well beyond my 326 “fans”) in the past few weeks. See recent “Reach” below.

SYBD - Facebook Organic Reach Mar/Apr 2014

THAT WAS FACEBOOK, BUT WHAT ABOUT GOOGLE PLUS?

So that’s all fine, nothing too earth shattering there, is there? But what I did find staggering was the same post on Google+ (slightly different wording and link to the SYBD blog this time) has fared so much better (it’s been up less than TWO hours now). It was posted at 5:58 pm.

google+sybd-engagement
It’s a bit hard to read the number at the bottom of the picture, so let me add a clearer grab for you…

1133-views of picture on Google+
Over a thousand views and it’s been up less time than Facebook.

Not only that, it’s had WAY MORE ENGAGEMENT – in both plus ones and comments (even shares)

Almost 30 +1s in just a few hours
Again this post, at the time of writing this blog, has only been up two hours on Google+. Already the engagement/reach levels are far superior to what is essentially the same post on Facebook.

There’s been even more since I uploaded this screengrab so goodness knows where it will be by the time you read this…(Click the images to check – I’ve linked them to the original posts).

GET TO GRIPS WITH GOOGLE+

This is why I suggest that if people are new to Social Media, and are nowhere yet, “start with Google+”.

Yes it gets a “bad rap” with people saying it’s a “ghost town” or “no one is there” but haven’t I just proved that’s BULLS*T?

If your content is worth engaging with,  you too can have success on Google+. Not everyone shares my view and that’s 100% fine. If you don’t understand Google+ but want some training on setting up a Google+ business then get in touch via one of the social media channels above today or email me my name at theanewcomb.co.uk.

NOTE: Admittedly, I will have to wait a day or two to see IF / HOW it converted any traffic to soyouvebeendumped.com. But I am still encouraged by the G+ results just the same. Aren’t you?

UPDATE: Now that I’ve posted this, it’s 1544 views and  almost 40 plus ones. Oh and did I mention we only have 47 followers on Google+?

I can only imagine where it will be tomorrow – watch this space…

MONDAY MORNING UPDATE:

Thought I’d share one more  update on this experiment between Facebook and G+. First it’s Facebook again – which has marginally improved since yesterday. It has now been seen by a whopping 44 people!

There has been no more engagement on the post.
SYBD Facebook post Monday AM

Meanwhile the story on Google Plus is altogether rather different. The post has now had nearly 1000 plus ones. 148 had shared it by 9:17am this morning and 136 comments have been left. SYBD's Google+ Revenge post goes viral. I just checked the current number of “Views” on the Google Plus post and it’s 46,713 by 9:41am.

Still think Google+ is a ghost town? Think again….

The Business of Being Social

I’m down to the last few, full days of training for 2013. I’ve worked really hard the past few months, so that I could make a concerted effort to take a good deal of time off over the holidays. The majority of November’s work was delivered to Business Gateway delegates. Some  courses took place in the Glasgow Chamber too, but most of the work was BG work in Ayrshire, Renfrewshire, Lanarkshire and West Dunbartonshire.

Twitter Feedback form for Thea NewcombAttendees tend to come from newer businesses based in Central Scotland. Their levels of knowledge span from someone with absolutely no social media experience whatsoever, to those who were doing it already, but interested to determine if what they are doing is right. The rest are often somewhere in between.

It’s always a learning experience to deliver these courses, and I find that “every day is a school day” – even for me, the trainer!

It’s always interesting to hear their perceptions of Social Media, and their experience with it. And then to see how those perceptions change by the end of the course.

I take a keen interest in the feedback forms and am often delighted by their responses (such as the one pictured above).

NEW TO LINKEDIN?

For those interested in LinkedIn, I delivered two one-hour workshops at New Start Scotland. As a few people asked for the slides, I decided to convert the talk into a blog 25 Tips to Rock LinkedIn over on my Glatitude Training website. Please read it and share any tips you might have of LI too!

What I find staggering is that when I add up all the places I trained last month, the figure of attendees coming from these Scottish businesses comes to well-over two hundred. The number of classes that I’m now delivering is up to nine – ranging from eBusiness courses, a “get your first website/blog” course, up to five, new, Social Media courses which I’ve just started to deliver over the past two months.

It’s definitely helping me to hone skills as a trainer in front of groups. Ironically, I set up my new company to deliver one-to-one social media tuition and I’ve had no time to do so as I’ve been busy doing group courses. The advantage of being an SME is flexibility so no complaints from me!

WHAT’S YOUR TOP SOCIAL MEDIA PLATFORM?

Speaking of flexibility, the other morning at the New Media Breakfast in 29 Glasgow, I had the wonderful opportunity to be a part of a panel along side Kyle Murdoch, Derek Howe from FatBuzz, as well as my friend Brian Canavan from Aperture Marketing. It was a spur-of-the-moment take on social media, with some tips, best practices and recommendations for 2014. I suggested people who need to find content for their blogs or social media platforms use a tool called Spundge. I sort of liken Spundge to Pinterest but for content. So instead of pinning it on a “board” like on Pinterest, you would save any content (articles, videos, pictures) to a Spundge “Notebook”.

You can join me on Spundge or follow my pins on Pinterest. I’ll happily follow any interesting notebooks or boards you’ve got going on either platform!

JUST ONE PLATFORM?

If you could only pick one Social Networking platform to promote your business on – what would it be? It’s tough to decide on only one. If a business were starting out right now and not on anything, my first suggestion would be Google+ especially for those businesses who are reliant on being found in Google (which is most of us).

What’s your favourite or your suggested channel?